Hi, my name is Andrea Paternostro…
… but they call me APA! It’s a long story… and it involves Content, of course!
I’m a proactive, performance-driven professional with 18 years of experience: I have a comprehensive background within the technical SEO, WordPress training and development, content marketing and digital publishing sector.
A highly effective interface between technical and non-technical audiences with the ability to deliver complex information clearly and concisely.
My hard skills: technical SEO, content strategy, project and knowledge management, market research, instructional design, software evaluation.
Find out Your Learning Path
Gen AI
Training
- Why Generative Artificial Intelligence can be crucial for your productivity and business
- Before Prompting: the basics of Data Masking and Security
- Before Prompting: Problem Formulation and Expertise
- How to: analyze where and how to fix your business process(es) with Gen AI
- How to: select the best tools for your Gen AI Use Case
SEO
Training
- The Bigger Context: Inbound and Outbound
- Search Basics: Crawling, Indexing, Ranking
- How to: Analyse Google Rankings (SERPs)
- How to: Crawl a Website and Fix Issues
- How to: Find Relevant SEO Opportunities
- How to: Organize Onsite and Offsite SEO
Content Marketing Training
- Customer Journey & Context Analysis
- Competitive Content Intelligence
- Content Lifecycle Management
- Content Budget Optimization
- Content Curation Checklist
- Smart Content Experiments
WordPress
Training
- How to: Align WP Roadmap to Business
- How to: Choose Effective WP Resources
- How to: Manage HTTP Codes (301, 404)
- How to: Manage WP Backups and Updates
- How to: Manage Taxonomies and Metadata
- How to: Manage Media Libraries
Discover my Digital roles and Training expertise
Lecturer in Digital Technologies and Applications at SAE Institute
For the world-renowned Creative Media Academy (also named one of the best 10 Music Production schools by Haute Living) I am a Professor of Digital Technologies and Applications: since 2019, I have been training 350 students on personal branding, content marketing and WordPress.
SEO Manager at Italia Weekend Network
Established the business from scratch and oversaw a multi-disciplinary team. Developed a robust portfolio of skills across WordPress strategies and execution, web stylings, content strategy and management, supplying internal and external training.
SEO Professor at Job Farm’s Masters in Digital Marketing
I’m in charge of the Search Engine Optimization course: an intensive introduction (16 hours) to SEO and inbound marketing, on-page and off-page activities, content management tactics, project works, hands-on Google Search and third-party SEO tools you need to learn.
SEO Manager and Webmaster at Irion
I manage all the WordPress websites (Corporate, Support and Intranet) of the leading Enterprise Data Management platform in the Italian financial market. I have been doing project management, web design and software selection for projects like the Game of Data webinars and the Knowledge Base restyling.
Interested? Book a call or fill the form
Help me deliver top notch Training
Boost your SEO and Content skills with tailored Training
1-to-1 or small-group online meetings.
Hi, my name is Andrea Paternostro…
… but they call me APA! It’s a long story… and it involves Content, of course!
I’m a proactive, performance-driven professional with 18 years of experience: I have a comprehensive background within the technical SEO, WordPress training and development, content marketing and digital publishing sector.
A highly effective interface between technical and non-technical audiences with the ability to deliver complex information clearly and concisely.
My hard skills: technical SEO, content strategy, project and knowledge management, market research, instructional design, software evaluation.
Find out Your Learning Path
Gen AI
Training
- Why Generative Artificial Intelligence can be crucial for your productivity and business
- Before Prompting: the basics of Data Masking and Security
- Before Prompting: Problem Formulation and Expertise
- How to: analyze where and how to fix your business process(es) with Gen AI
- How to: select the best tools for your Gen AI Use Case
SEO
Training
- The Bigger Context: Inbound and Outbound
- Search Basics: Crawling, Indexing, Ranking
- How to: Analyse Google Rankings (SERPs)
- How to: Crawl a Website and Fix Issues
- How to: Find Relevant SEO Opportunities
- How to: Organize Onsite and Offsite SEO
Content Marketing Training
- Customer Journey & Context Analysis
- Competitive Content Intelligence
- Content Lifecycle Management
- Content Budget Optimization
- Content Curation Checklist
- Smart Content Experiments
WordPress
Training
- How to: Align WP Roadmap to Business
- How to: Choose Effective WP Resources
- How to: Manage HTTP Codes (301, 404)
- How to: Manage WP Backups and Updates
- How to: Manage Taxonomies and Metadata
- How to: Manage Media Libraries
Discover my Digital roles and Training expertise
Lecturer in Digital Technologies and Applications at SAE Institute
For the world-renowned Creative Media Academy (also named one of the best 10 Music Production schools by Haute Living) I am a Professor of Digital Technologies and Applications: since 2019, I have been training 350 students on personal branding, content marketing and WordPress.
SEO Manager at Italia Weekend Network
Established the business from scratch and oversaw a multi-disciplinary team. Developed a robust portfolio of skills across WordPress strategies and execution, web stylings, content strategy and management, supplying internal and external training.
SEO Professor at Job Farm’s Masters in Digital Marketing
I’m in charge of the Search Engine Optimization course: an intensive introduction (16 hours) to SEO and inbound marketing, on-page and off-page activities, content management tactics, project works, hands-on Google Search and third-party SEO tools you need to learn.
SEO Manager and Webmaster at Irion
I manage all the WordPress websites (Corporate, Support and Intranet) of the leading Enterprise Data Management platform in the Italian financial market. I have been doing project management, web design and software selection for projects like the Game of Data webinars and the Knowledge Base restyling.